Design that converts
Intuitive interfaces and design systems that make complex products feel simple — from first sketch to polished component library.
Design Services
Clean, consistent, and user-centered design — built to ship and easy to hand off to developers.
UX Research & Strategy
User interviews, journey mapping, and competitive analysis — understanding the problem deeply before touching a design tool.
UI Design
High-fidelity screens for web and mobile, designed in Figma with a focus on consistency, accessibility, and developer handoff.
Design Systems
Scalable component libraries that keep your product consistent as it grows — tokens, components, and usage documentation included.
Prototyping & Testing
Interactive prototypes for user testing and stakeholder sign-off — validate ideas before committing to development.
Brand & Visual Identity
Logo, color palette, typography, and brand guidelines — a cohesive visual identity that makes your product instantly recognizable.
UX Audit
A structured review of your existing product to identify usability issues, inconsistencies, and quick wins — with a prioritized action plan.
How it Works
A collaborative 4-step design process from discovery to developer-ready files.
Discover & Research
I start by understanding your users, your goals, and your constraints — through interviews, audits, or a focused brief.
Wireframe & Concept
Low-fidelity wireframes and concept explorations to align on structure and flow before any visual polish.
Design & Iterate
High-fidelity designs with regular feedback rounds — you review and approve before I move forward at each stage.
Handoff & Document
Figma files with organized layers, a component library, and specs that developers can build from without guessing.
Product Design Insights
Design thinking, UX patterns, and real lessons from shipped products.
Frequently Asked
Do you design for both web and mobile?
Yes. I design responsive web interfaces and native mobile screens (iOS and Android). I follow platform conventions while maintaining a consistent brand experience.
What tools do you use?
Figma is my primary design tool. I use FigJam for workshops and journey mapping, and Notion for documentation. All files are shared with you and remain yours.
Can you work from an existing brand or design system?
Absolutely. I'm comfortable extending existing systems. I'll audit what's there, fill in gaps, and make sure new components follow your existing patterns.
Do you collaborate with developers?
Yes — developer collaboration is part of how I work. I spec components clearly, use auto-layout properly, and am available to answer questions during implementation.
Start a Design Project
Tell me what you're building and I'll come back with a design approach. Free 30-minute discovery call.
Contact Information
Location
Casablanca, Morocco